The value of colors in psychology and in our lives

Floweries people. As advertising with color can affect the subconscious of the person? What can tell the color of the character of man?

Everything that is on earth and for her chassions has its own color. People live in color space. There are no little things in life, especially from the point of view of psychologists. Color psychology is a science that has already been learning many centuries.

What can tell the color of your interior?

It is believed that people have preference to one or another color is a congenital feature. By which the interior of the house or wardrobe is decorated in some colors or shades, you can judge your temperament.

In psychology there is a division of people on colors:

• White – It is customary to be perfect color, it can prefer a person with any temperament. Someone else is associated with ease and purity, and someone sees a coldness attractive in it;
• Black – insecurity, the gloomy perception of the surrounding world – these are the feelings with which first bind black color. People who prefer black are prone to depression;
• Gray – love among cautious, judgment. Gray people do not tend to take spontaneous solutions. About these say: «Death a hundred times, one abandon». But sometimes the presence of this color symbolizes a kind of barrier, with which you are sealing from external irritants of the world;
• Red – Passion Glow, impulsiveness. We love volitional, power, sociable, quick-tempered natures. Psychologists are confident that people who have red causes a sense of discomfort, suffer from a complex of inferiority. Red refer to complex colors and it is not suitable for everyone;
• Brown – earth color. He is preferred by people who have already risen on their feet and firmly feel the soil. For such people, traditions and family stand in the foreground;
• Yellow – intelligence, calm, casual attitude to life. Yellow Natures are sociable and curious. With ease attract people and often in campaigns become the center of attention. If yellow is unpleasant, in this case we are talking about a pessimistic person, with which it is difficult to get acquainted;
• Blue – Peace, Balance. Inherent in humble people, spiritually developed and susceptible to melancholy. Blue people quickly get tired, they need constant support for others. They only seem to be all-in-room, in fact they simply lack self-confidence;
• Green – Nature, Life, Peace. Green people are painfully reacting to criticism. Self-affirmation method for them is vital. In this color stored hidden potential energy. For some of this is a powerful stimulus to constant movement and self-improvement. For others, this is a signal to the time it’s time to give yourself a rest. In medicine, green is used in the treatment of patients having problems with the nervous system;
• Purple – strong, powerful, emotional. It is preferred by nature creative. Psychologists precisely purple consider the color of harmoniously developed natures;
• Salad – Tint of Cynics and Misanthropov. We love the most powerful people who love to impose their will surrounding their will, but they are afraid of independent actions. Do not like to take responsibility for committed mistakes;
• Pink – Tenderness, Lask and Love. Pink people tend to have a thin spiritual organization and can promote from the most insignificant occasion. Despite their peacefulness with great care look at the surrounding.

Speaking about shades and interior, we understand that a person tries to surround himself with the color range in which he will feel as comfortable as possible. And relying on his preferences can be drawing conclusions about its temperament. But if it comes to the wardrobe, in my opinion, here to make any conclusions with one hundred percent confidence can not.

Color psychology in clothing

Human wardrobe depends on many factors. For example, age, gender, social position, belonging to a particular culture. So draw conclusions about his temperament based on the color of his clothes, in my opinion, meaningless. Clothes helps a person to affect the surrounding. Make it the impression. It looks like that.

Picking up clothes, you first rely not only for your preferences, but also on the nature of the event that you are going to visit. Agree, after all, going to an important business meeting, you whatever a cheerful person, give your preference with clothes of restrained tones, say black or gray suit. So you send a kind of signal that I am serious and I can trust me.

If you want to attract attention – choose clothes of bright tones, red, orange, pink. Saying in other words, you need a person for a kind of advertising yourself. And her color will not depend on its temperament, but rather from the circumstances.

According to psychologists, the most preferred colors for temperamental people will be calm colors such as purple or blue. Yellow or orange tone is suitable for shy natures. Do not neglect the age criterion. For older people and children, the situation will be favorable, made in bright, but not screaming tones. 

Color psychology in advertising

Separation of people on the colorings process while little studied. Science is proven for sure what color has not only narrative function. It can affect the human nervous system. Man by nature consumer. Therefore, advertising campaigns of certain goods try to attract as many people as possible by all possible ways.

And the color in this business is not at all last place. Feeling the desired color, advertisers send a kind of communication for the consumer, which he gets at the subconscious level.  

People whose work is related to the promotion of goods on the market know that for a successful advertising campaign of a product, you need to make it visually pleasant to the eye of the consumer.

For example, manufacturers of sugar for packaging their products are trying not to use the green color and its shades, because green in their taste causes our feeling «acid». Therefore, their choice in most cases stops on the blue, which most people have a sense of something gentle, soft and sweet. 

Buyer-oriented advertising must perform the following color functions:

• attract attention;
• increase the memorization of goods or service;
• emphasize certain properties;
• form a positive attitude to an advertising campaign. 

In the advertising business, red – color leader. When he falls into the field of our vision, it cannot remain unnoticed. It is necessary to use it carefully not to cause feelings of aggression. It is ideal for small accents.

Orange cheerful, active. Leading color for children’s goods and services.

Yellow – joy, sun. Write the text of your advertising campaign with yellow letters on a dark blue or black background and it will be the most readable at a distance.

Green – Nature and Health. Green due to its qualities, such as calm and relaxation. Suitable for advertising recreation, tourism, medical products or services.

Gray – neutral, moderate, solid. He will not cause irritation, but also not much memorized.

White – is a start or purity symbol. Advertising is background. Often it does not cause any emotions.

Black – Main Color for Fonts or Printing. Excellent selection when framing other colors. He is able to give the brightness even the calm shades. Black is completely not suitable for background or long text written by small font. Such text quickly tires. 

As you can see, the color undoubtedly has such a function as an impact on the human psyche. And if you have dropped performance or you are bothering frequent mood swings, carefully look around around. Perhaps you have surrounded your life not by the paints? If you listen to the above advice, it is possible that your life will play new paints!