Brand clothing against ordinary – is there brand clothes benefits?

What to buy – Clothes of famous brands or clothes of unknown brands? What to navigate when buying clothes – on the loud brand of the manufacturer, or on practicality, convenience, beauty, the quality of things?

Everyone knows that man paints clothes, and not she. However, in modern society, the installation is very strong, and fashion rules are able to very much to coordinate people’s lives. What is branded clothing than it differs from ordinary clothes, what are her advantage, and whether it is necessary for us? Let’s deal with this interesting and difficult issue.

Brand – what it is? The main destinations of brand clothes

Very often under brand clothing implies stylish, fashionable, elite, dear clothes. The share of truth in such ideas about brand things is, but it is only a share. In fact, the brand is a very widespread concept that combines all these ideas and has additional accents.

Purpose of brand clothing:

• Brand clothing is called emphasize the dignity of man.
• Things of famous brands should serve «business card» man, self-testing agent.
• Brand clothing must lift self-esteem man.
• This clothing must be peculiar Self-persecution of yourself, psychological means of gaining comfort and status.
• Brand things must hide the shortcomings of man, Highlighting.
• Clothes of famous brands should serve for a long time, have high quality materials and manufacture.
• This clothing must be Exclusive, In order for a person in her individuality, and would not be like others.

In fact, very large demands are presented to brand clothes, placing high hopes for the things of famous brands. But whether brand clothing justifies all these hopes?

Who prefers branded clothes? The reasons why buy things of famous brands

Since fashion is rapidly developing and is in constant change, and at the same time it has a huge influence on people, and some people it frankly manipulates, everything connected with the fashion industry attracts the attention of psychologists. According to long and very serious research of psychologists, a portrait has been identified Medium-term shopper branded things – This is a woman from 22 to 30 years old, having a high or overestimated self-esteem, striving for a career and a personal life device, preferring comfort and very dependent on the opinions of the people around.
Why branded clothing is bought? The reasons why people are willing to pay big money for one or another brand, several:

• To Complies with status – real or desired they intend to achieve in life.
• To Surrounding people approved They were taken to their circle.
• To Be a slightly higher surrounding people, get a means to influence them, increase in their eyes.
• To receive only positive feedback About Me.
• Psychologically buying brand clothes can serve some Psychotherapeutic tool, When a woman or man wants to get positive emotions, get rid of the negative, bad mood, increase your own self-esteem.

But incorrectly, when the purchase of brand clothing, a person begins to replace work on its inner world, personal qualities. Young sites sometimes it seems that with the purchase of brand clothes, they acquire significance – this is called substitution of values ​​when Own personal qualities and priorities in life they are replaced with dresses, shoes and handbags «Weighing» Brand, To gain importance in the eyes of the surrounding people. According to «Brendomanians», Buying dear things of famous brands, they know how to achieve everything in life, live correctly, unlike most other people, consider themselves elite, «cream society». This movement of identity values ​​to the value of things becomes fatal, because a person who does not receive an incentive to develop, curses, becomes «dust», And the external facade, dressed in the brand, does not reflect the personality and depth of this person. Such people, as a rule, do not appreciate themselves as a person, and do not represent their existence, their individuality without branded things.

How clothes becomes branded? Do we always overpay for quality?

Of all the ideas about brand clothes, as the most expensive, elite and fashionable, can only be confirmed by their part. But brand clothing not always badly dear – Among the things of the famous stamps there are clothing at quite a democratic price designed for a medium-sized buyer, which are produced in parallel exclusive models.
Brand is a brand that will learn, So, the most important difference between the brand from the so-called mass «Shirpotreba» – Review, not at all the price and not quality. Of course, gain attention and popularity in the circle of consumers, especially in the modern world, is not so simple – the competition is very great, great quality requirements. But many «Loud» Brands have their name for a long time, and this name is now working on them by itself, making some pretty simple things with elite and desired. Sometimes the same consumer can find the same in quality and in «Movement», in anyone not known manufacturers, not overpaying for the name of the brand.

As a rule, famous brands produce Several lines of things, In particular – clothes. First line – This «piece» Things, very high quality, from expensive materials designed for stars of show business, public people, oligarchs. clothing second and subsequent lines Calculated for the middle class, has a lower price. The high cost of brand clothing in Russia is due to the fact that in its majority it is import.

Brand or Shirdvo? How to save on the purchase of brand clothes and determine its quality

Truth, as always, lies in the middle. The value of the branded things is indisputable, because it is usually high quality things made according to the latest fashion trends, among the branded things it is easy to choose clothes on the figure, the image of their activities, by age, for any occasion of life. But the purchase of branded things should not be an end in itself, because the most expensive clothes purchased not to the place or not in size can make the holder of the laugh. This issue needs followed by common sense, their inner voice, and buy only what goes what is hitch and sewn on the figure will be to the place in one situation or another. Guided by this rule, a man or woman can choose and quite decent things among the so-called «Shirpotreba», not overpaying for a loud brand name.

• 

  Brand things are very often forged, Using attributes and stylistics of famous brands, producing low quality products, but under loud names. To distinguish the real high-quality thing from fake or poorly done «Shirpotreba», It is necessary to carefully consider seam when buying – it is they will give out negligence, poor quality. Famous brands always take care of the quality of seams, closeing them properly. According to experts, real branded clothing can be inside out – it is so high-quality from the inside.

• 

  Not to overpay for brand clothes, You can buy it on Different sales, As a rule, dedicated to holidays or the end of the season. Then the shops are getting rid of outdated collections of high-quality clothes, and try to give it cheaper to buy new lines. In various stores and boutiques discounts sometimes reach 50-70%, What allows you to buy branded things to the middle buyer. Thus, branded clothing becomes available for almost everyone, and the myth of its transcendental cost is nothing more than a false representation.

And what do you choose – branded clothes or consumer goods? Women’s reviews

Anna:
I consider irrational to buy branded things always. Of course, dresses and costumes on the way out, shoes, handbags I strive to buy from well-known manufacturers, because I have no doubt as things that will serve me for a long time. But why, tell me, buy branded T-shirts for home? Brand sneakers? Brand pajamas or bed linen?

Maria:
My girlfriends always buy brand things for children. I’m always terrified when I find out about the prices for t-shirts and sliders for their children. At the same time, our babes on a walk are sitting in one sandbox, and the chumased is the same – and my daughter in the costume of the Belarusian factory, and kids in branded suites. Brand clothes for children will delays the pride of parents, and only.

Hope:
When I need thing to go out or work in the office – of course, I appeal to brand stores, because the quality of things is somewhat orders of magnitude higher than that of clothes in the markets. But the brand for me is a convention, I do not try to chase loud names, and I buy only those things that I really like. Therefore, things from well-known firms, and clothing from anyone who have not known firms, who delighted me with the quality, peacefully get into the wardrobe.

Svetlana:
In fact, if you figure it out, the brand is a conventionality. I am alien to Brendomania, I will better buy more quality things in the market or in stores than I will pay for one-sole thing a famous brand. Believe me, among the hoist, you can find quite worthy things – just need to look for them. By the way, I walked myself well, and created for myself a few things with your own hands – that’s where exactly exclusive and individuality! In my opinion, for the individual tailoring still costs the future.

Ekaterina:
And I like brand things! I’m just a bastard from brand logos on clothes, for me the purchase of such things is indeed psychotherapy, medicine from Handra and depression. We live once, so I do not regret money on branded clothes! Although, in fact, I will not snob, can buy and things from a hoist, if they look like their quality.